Image is important for any business. This time, the image is of executives working for your brand. You will sometimes need creative corporate headshots to send with your press releases, for use on the website or for use during interviews. The shots give your business the much needed human face. How can you ensure that they work for you? Here are excellent tips when developing or choosing the headshots to use.
The images should help you maintain the corporate branding you have developed. This means the choice of colors and graphics that are consistent with the brand. People coming across your cards, website or brochure should associate them with the products you offer. Ensure that they give an official look that is also engaging.
Play with lighting to give the best effect. The image will either be made or broken by lighting. Natural lighting has a magical effect on imaging. It should be used as much as possible because it eliminates the possibility of forming shadows. However, where artificial light has to be used, its management must be professional. The image portrayed will depend on how well you master the use of light.
Give the shots a simple yet professional background. Backgrounds can take attention away from the executive or distract those who see the images from the message they are supposed to get. Use relevant colors, graphics and images that relate to the business and industry. The background forms part of the message being communicated.
Dress as if you are going for the first meeting with your most important client. Images have a way of attracting or repelling potential clients. Most visitors to your website or people who receive your brochure will be meeting you for the first time. They need to get the right image from this encounter. Too much makeup, funny haircuts and dressing will not work for the right first-impression.
Keep away from trends. Yes! The invitation is to be conservative. You can only break this rule if you wish to be changing the images often to match with the trend. This may work against your business since clients are interested in consistency. Trends have a way of assigning dates to images. People opening your website or receiving your brochure will feel as though you are outdated if the trend has been overtaken.
Your posture is important. Make it relaxed yet serious or official. The shots are to be used on a business platform. They must inspire confidence even to a stranger. Your back should remain straight with the shoulders being pulled slightly backwards. Loosen up to avoid appearing too stiff and unwelcoming. Give a natural smile that shows your authentic personality.
The body and mind need to be in sync. If you have to strike a good pose, you must be healthy. This means eating well and hydrating adequately to maintain a supple skin that is glowing. Check what other corporate organizations are doing with their headshots and improve your idea. The photographer should be experienced and creative enough to produce unique shots.
The images should help you maintain the corporate branding you have developed. This means the choice of colors and graphics that are consistent with the brand. People coming across your cards, website or brochure should associate them with the products you offer. Ensure that they give an official look that is also engaging.
Play with lighting to give the best effect. The image will either be made or broken by lighting. Natural lighting has a magical effect on imaging. It should be used as much as possible because it eliminates the possibility of forming shadows. However, where artificial light has to be used, its management must be professional. The image portrayed will depend on how well you master the use of light.
Give the shots a simple yet professional background. Backgrounds can take attention away from the executive or distract those who see the images from the message they are supposed to get. Use relevant colors, graphics and images that relate to the business and industry. The background forms part of the message being communicated.
Dress as if you are going for the first meeting with your most important client. Images have a way of attracting or repelling potential clients. Most visitors to your website or people who receive your brochure will be meeting you for the first time. They need to get the right image from this encounter. Too much makeup, funny haircuts and dressing will not work for the right first-impression.
Keep away from trends. Yes! The invitation is to be conservative. You can only break this rule if you wish to be changing the images often to match with the trend. This may work against your business since clients are interested in consistency. Trends have a way of assigning dates to images. People opening your website or receiving your brochure will feel as though you are outdated if the trend has been overtaken.
Your posture is important. Make it relaxed yet serious or official. The shots are to be used on a business platform. They must inspire confidence even to a stranger. Your back should remain straight with the shoulders being pulled slightly backwards. Loosen up to avoid appearing too stiff and unwelcoming. Give a natural smile that shows your authentic personality.
The body and mind need to be in sync. If you have to strike a good pose, you must be healthy. This means eating well and hydrating adequately to maintain a supple skin that is glowing. Check what other corporate organizations are doing with their headshots and improve your idea. The photographer should be experienced and creative enough to produce unique shots.
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